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The K-pop group’s achievements are many, from forging new world
records because of their music to winning multiple music and entertainment awards in South Korea
and elsewhere. YG Entertainment has already experimented with virtual avatars with BLACKPINK.
In March of 2021, BLACKPINK held a fan event using their virtual avatars, attracting
over 46 million fans who got digital autographs from the
group. Merchandise Strategy Businesses should prepare for
potential surges in demand for K-pop official fan club
merchandise, possibly tied to specific artist comebacks, anniversaries, or major events.
The production value greatly impacts the overall perception and success of a K-pop
event, which highly influences the K-pop events market growth.
Due to the success of first-gen idols, the genre met a highly commercialized popularity despite
a crisis in the economy of Korea. In this era, the
World Tour started due to fame in various countries as well as
global fandom began. The concept of their group that started in 1996 is actually based on American boy bands as well as to Japanese
idols which are also based on the hit Korean music group, Seo Taiji and Boys.